The Edu Daan campaign was unveiled with an aim to help government schools through a cooperative effort between private schools, corporates, NGOs and government agencies.
The campaign will be promoted under the aegis of the Daan Utsav (Joy of Giving Week), a voluntary ‘festival of giving’ that has been conducted for the last seven years.
Rajan Narayanan, volunteer with Daan Utsav, said, “We aim to have one lakh children from around 150 schools to raise a minimum of Rs 100. Each school will be matched with a government school in outer Bengaluru, where educational interventions are required in the form of infrastructure, educational materials.”
Each city school will then be paired with a corporate which will effectively match the contributions from the school. The funds will be concentrated on areas such as building infrastructure, supporting quality and learning outcomes, promote sports and other skills.
Shanthi Menon, principal, Deens Academy, Whitefield said, “I would aim for the 1500-odd children in the two branches of my school, one on ECC Road and another in Gunjur.” All four branches of Sri Kumaran’s Children Home that will roughly account for 6,000 children are also set to be involved in the campaign, according to Deepa Shridhar, principal of the school’s Uttarhalli branch.
Rabindra Srikantah, Managing Director, ASM Technologies Ltd, and one of the sponsors for the Edu-Daan campaign, said, “We are mainly involved in the field of education and youth so far as corporate social responsibility activities are concerned. We are glad to be part of the Edu-Daan initiative”. Other corporate entities part of the campaign are TE Connectivity, HP, Nasscom, Laguna Clothing Private Limited, Yodlee.