A spin to the modern love tale with mobile apps

Single and ready to mingle? But don't have a clue where to find your dream match. Enter dating apps, which are ready to give you a wide field to choose from and more, all within a safety net.

It's time to move over mobile apps selling clothes and groceries, for there is love, at least a chance at love to be found on dating apps, which have sprung up in India in recent months and are claiming to be doing well.

Dating apps like 'TrulyMadly' step in,  calling itself the safest dating and matchmaking platform for Indian singles today.

The rationale behind creating the app meant to cater to an Indian mindset, available for Android, iOS and Windows users, is revealed by Sachin Bhatia, CEO and Co-Founder of TrulyMadly who says a visible shift in social and cultural norms is being witnessed in India, which makes it the right market for such an app.

"There are independent minded girls who want to date beyond the confines of cast, creed and religion. All they were asking for was a safe environment to do this. That's what we are attempting to build," Bhatia told PTI in a interview.

Another Indian matchmaking app, 'Woo' available for Android, iOS users, in its recently released television commercial sets the idea straight- the love of your life maybe be right around you, but you'll never know and that's where the app will help.

"Demanding careers, long commutes, with time being life's most precious currency where meeting someone special becomes quite challenging and people are acknowledging that.

"Luckily, India has adopted technology as the same pace. With over 1 million users on Woo and around 10,000 matches forming everyday, we can see how people have embraced this new approach to making connections," says Sumesh Menon, Co-Founder and CEO, Woo.