WPP targets 10% growth in revenues

WPP targets 10% growth in revenues

Communications services group WPP is aiming for a revenue growth of 10 per cent in its India business this year, according to its chief executive officer Sir Martin Sorrell.

“Our business is doing well across the board, and we will grow our revenues by 10 per cent this year,” Sorrell said.

We are doing our budgeting and planning for 2016 and would be unhappy if the revenues and growth are not same as last year, Sorrell added. The company had clocked revenues of just under $600 million this year. Asked on whether the company would look at further acquisitions in India, Sorrell said that organic growth will continue to be the principle growth driver in India.

Meanwhile, the WPP group has marked its foray into the education sector in India by launching the ISDI WPP School of Communication. The partnership aims to create India’s first professional three-year undergraduate certification programme in communication-based on a unique work-study model that will bring together a strong academic and creative curriculum combined with practical application.

The group also announced the formation of India’s largest experiential marketing network — Geometry Global|Encompass Network (GGEN). The collaboration leverages the global and local experience, expertise, creativity and strengths of the two experiential marketing companies to offer brand experience solutions, which enhance and widen consumer engagement. Encompass is one of India’s biggest and best experiential marketing companies. 

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