Eco-friendly gifting season

Go green

Come festive season and we get busy celebrating, mindless of the tons of waste we  contribute to the environment. Isn’t it a good idea, then, to celebrate with gifts that are rather environment friendly?

Kavi, The Poetry-Art Project, an organisation that makes poetry come alive in living spaces as visual concepts, have come up with a range of home decor items and other offerings for Diwali that are eco-friendly.

“We started with the concept of making eco-friendly and recycled products with poetry, back in 2012. Initially we just posted a few pictures of these products on Facebook and we got a decent response from people,” says Madhuri Balodi, co-founder.

Today, they hold various campaigns across the country, regarding environmental issues and retail their products through their store in Select Citywalk Mall in South Delhi’s Saket and in Mumbai, Jaipur and Bangalore.

They term their Diwali collection as ‘Kavi’s green gift campaign’, which includes a handful of quirky hand bags, table lamps, candles, glasses and much more, with short pieces of poetry written on them. Handcrafted by dedicated artisans, these products can be also be customised.

 “From our products, we want to make people understand the importance of recycling and using their waste products in the best possible way,” she adds.

 With young connoisseurs as their target audience, the organisation has rolled out its new range of Kavi gullak lamps starting at the price range of Rs 1,349. The gullak (piggy bank) base is made of pure clay with a water-resistant colour coat.

“We do consider our products a big hit amongst the young crowd of the city. A product like photo lamp is something very new, and we customise them according to what the buyer wants. So the modern touch along with the recycled products adds to the Unique Selling Proposition (USP) of our art-decor items,” she explains.

Evoking the memories associated with savings in a piggy bank, they have created earthen piggy banks with couplets that remind one of blessings and the auspiciousness of the occasion of Dhanteras. Besides this, their Diwali goody bag includes lamps, giant beer mugs and key hangers created from upcycle wine and beer bottles, craft clocks, wall art, bags, mugs, diaries and coasters.

It is thus needless to say that festivities needn’t be all about new and fancy items to decorate our houses with. New age handmade products, with literary themes and poetry can help one add a sober yet classy ambience to the house during the festive season.


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