<p>Gifts come like a free surprise with every festive season. Be it about giving them or receiving them, one always puts in a lot of thought to the concept, which seems to have evolved in the past few years. <br /><br /></p>.<p>If we go back in time, the tradition of giving and receiving gifts was restricted to simple sweets and chocolates. But now, as Pallavi Khemka, a 25-year-old-entrepreneur who runs a gifting solutions company, says, “Gifting has become much more logical. <br /><br />Today, people have a lot of options to choose from, because of which the market has become very difficult. People no more look for something that has already been there and are in a constant search of something exclusive and useful.”<br /><br />From basic earthen diyas to the coloured and floating ones, from simple coloured candles to gel candles, innovation and creativity is the USP for all the products available in the market. <br /><br />“Customers have evolved to be much more practical. They want only the ‘eye candy’ products today, which look rich and different. It’s more like Jo dikhta hai vo bikta hai kind of a scenario,” adds Khemka.<br /><br />For her own venture, Khatte Meethe Desires, Khemka has introduced products like ‘Illuminator’, ‘Wish Basket’ and ‘Aroma candles’, which are all handcrafted and eco-friendly. Artistically blending the antique with a tinge of modern influences, she <br />has attempted to create products with utmost creativity and logic.<br /><br />Further to the eco-friendly products are those from Kavi the Poetry-Project. With their focus on creating gifts that are created from waste, they have come up with a range of colourful and quirky home decor products like lamps, glowing bottles, gullack lamps, hand bags and much more. Each of these products are hand-created can be personalised with a little note or a poem.<br /><br />So we see how it all comes down to the customer’s choice and personal preferences, along with being reasonable and creative.<br /><br />Meanwhile, one of the most popular products bought during Diwali is bed sheets and cushion covers. We all love to decorate our furniture with elegant sheets and covers. To fulfil the same desire in a different way,designer BaniRamaa has illustrated the contemporary trend of prints on cushion covers which are replete with ethnic prints and a <br />magnificent colour palette. <br /><br />Similarly, ColorBar, the cosmetics and makeup brand have created nail paints, lip colours and makeup kits, exclusively for Diwali. Their ‘Pretty & Confident kit’ has all the essentials of makeup to add to your Beauty and Glam which will make you look pretty and enhance your confidence. <br /><br />For your personal skin care and health, you can avail yourself with naturally prepared gift boxes from God’s Own Store. From a nail spa collection to therapeutic oils, the company offers something for everybody. <br /><br />Similar to these brands, the market is currently flooded with offers and exclusive Diwali range, created for the sole purpose of making gifts more unique and useful. <br />Thus, it’s time to gift wise and gift nice, indeed!<br /><br /></p>
<p>Gifts come like a free surprise with every festive season. Be it about giving them or receiving them, one always puts in a lot of thought to the concept, which seems to have evolved in the past few years. <br /><br /></p>.<p>If we go back in time, the tradition of giving and receiving gifts was restricted to simple sweets and chocolates. But now, as Pallavi Khemka, a 25-year-old-entrepreneur who runs a gifting solutions company, says, “Gifting has become much more logical. <br /><br />Today, people have a lot of options to choose from, because of which the market has become very difficult. People no more look for something that has already been there and are in a constant search of something exclusive and useful.”<br /><br />From basic earthen diyas to the coloured and floating ones, from simple coloured candles to gel candles, innovation and creativity is the USP for all the products available in the market. <br /><br />“Customers have evolved to be much more practical. They want only the ‘eye candy’ products today, which look rich and different. It’s more like Jo dikhta hai vo bikta hai kind of a scenario,” adds Khemka.<br /><br />For her own venture, Khatte Meethe Desires, Khemka has introduced products like ‘Illuminator’, ‘Wish Basket’ and ‘Aroma candles’, which are all handcrafted and eco-friendly. Artistically blending the antique with a tinge of modern influences, she <br />has attempted to create products with utmost creativity and logic.<br /><br />Further to the eco-friendly products are those from Kavi the Poetry-Project. With their focus on creating gifts that are created from waste, they have come up with a range of colourful and quirky home decor products like lamps, glowing bottles, gullack lamps, hand bags and much more. Each of these products are hand-created can be personalised with a little note or a poem.<br /><br />So we see how it all comes down to the customer’s choice and personal preferences, along with being reasonable and creative.<br /><br />Meanwhile, one of the most popular products bought during Diwali is bed sheets and cushion covers. We all love to decorate our furniture with elegant sheets and covers. To fulfil the same desire in a different way,designer BaniRamaa has illustrated the contemporary trend of prints on cushion covers which are replete with ethnic prints and a <br />magnificent colour palette. <br /><br />Similarly, ColorBar, the cosmetics and makeup brand have created nail paints, lip colours and makeup kits, exclusively for Diwali. Their ‘Pretty & Confident kit’ has all the essentials of makeup to add to your Beauty and Glam which will make you look pretty and enhance your confidence. <br /><br />For your personal skin care and health, you can avail yourself with naturally prepared gift boxes from God’s Own Store. From a nail spa collection to therapeutic oils, the company offers something for everybody. <br /><br />Similar to these brands, the market is currently flooded with offers and exclusive Diwali range, created for the sole purpose of making gifts more unique and useful. <br />Thus, it’s time to gift wise and gift nice, indeed!<br /><br /></p>
