<p>Bringing finest designs and exquisite pieces of jewellery to all, Kalyan Jewellers launched its Mudhra collection recently. This was launched by Amitabh and Jaya Bachchan in a TV commercial. <br /><br /></p>.<p>The commercial has the star duo, Amitabh and Jaya promoting the latest collection. The collection comprises of fine antique jewellery, delicately handcrafted, which is reminiscent of India’s rich tradition.<br /><br /> Each piece of the Mudhra collection tells a fascinating story of times gone by and a promising future ahead. <br /><br />The collection consists of assorted handcrafted chokers, a choice of long and short necklaces, bangles and earrings designed by specialists from across the country and crafted by skilled artisans. <br /><br />The jewellery focusses on bridal wear and is designed for today’s Indian woman <br />and has an eclectic mix of traditional and modern designs. <br /><br />The collection has pieces that weigh up to 400 grams. Jaya Bachchan, who will feature in marketing campaigns of the brand, says, “I am delighted to be associated with Kalyan Jewellers. I’m impressed with their astute and comprehensive collection and their emphasis on quality and transparency. I’m also excited about the Mudhra collection, as <br />I’m also getting an opportunity to share screen with Amitji after a long time.’’<br /><br />The brand’s ambassador Amitabh Bachchan, says, “I have been an integral part of the brand’s journey and have seen the brand growing in stature over the years. Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers’ precious moments with her.”</p>
<p>Bringing finest designs and exquisite pieces of jewellery to all, Kalyan Jewellers launched its Mudhra collection recently. This was launched by Amitabh and Jaya Bachchan in a TV commercial. <br /><br /></p>.<p>The commercial has the star duo, Amitabh and Jaya promoting the latest collection. The collection comprises of fine antique jewellery, delicately handcrafted, which is reminiscent of India’s rich tradition.<br /><br /> Each piece of the Mudhra collection tells a fascinating story of times gone by and a promising future ahead. <br /><br />The collection consists of assorted handcrafted chokers, a choice of long and short necklaces, bangles and earrings designed by specialists from across the country and crafted by skilled artisans. <br /><br />The jewellery focusses on bridal wear and is designed for today’s Indian woman <br />and has an eclectic mix of traditional and modern designs. <br /><br />The collection has pieces that weigh up to 400 grams. Jaya Bachchan, who will feature in marketing campaigns of the brand, says, “I am delighted to be associated with Kalyan Jewellers. I’m impressed with their astute and comprehensive collection and their emphasis on quality and transparency. I’m also excited about the Mudhra collection, as <br />I’m also getting an opportunity to share screen with Amitji after a long time.’’<br /><br />The brand’s ambassador Amitabh Bachchan, says, “I have been an integral part of the brand’s journey and have seen the brand growing in stature over the years. Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers’ precious moments with her.”</p>
