Small steps for a larger cause

Along with curbing toxic levels of pollution, the fourth day of odd-even formula also proved that it is a good option that can help overcome traffic woes.

Twitter and Facebook are overflowing with praises for Delhiites, who are abiding by the formula. In an attempt to make odd-even car rule pleasant for Delhiites, taxi services have made carpooling an option for commutation. But beyond this initiative, Blueair cabs has launched a free cab service in the city for office-goers.

They are providing free shuttle service on different routes in Delhi. The main routes are Connaught Place Shankar Market to All India Institute of Medical Sciences (AIIMS), AIIMS to Lajpat Nagar Central Market, Munirka to Nehru Place, ITO to Aksharsham, ISBT Kashmere Gate to Vishwavidyalaya and Janakpuri to Raja Garden.

The initiative aims to help people identify the importance of bringing ‘little’ changes that could lead to greater benefits, through Clean Air India Movement (CLAIM), a non-profit organisation, an extension of Blueair.

The free cab service initially will have 10 blue cabs running across the capital, two in each five major areas like North Delhi, South Delhi, East Delhi, West Delhi and Central Delhi. Blueair is an air purifying company and the idea is to extend a helping hand.

“As a company, that ensures people get a chance to breathe in pure air, we are aiming at helping 1,000 people every day across Delhi, as each car will fit at least seven people, ” says Vijay Kannan, India head, Blueair.

CLAIM is meant to engage Indian citizens to adopt air-friendly measures in the interests of the country and its children. Under CLAIM, various activities are undertaken to raise awareness among the people like ‘Spot the Kilvish’.

Kilvish refers to a vehicle emitting heavy fumes. People were asked to WhatsApp the number/ photograph of any vehicle emitting heavy fumes they see on road to the campaign’s Facebook page (facebook.com/cleanairindianmovement). The numbers were collated and shared with local transport authority from time to time for necessary action.

“These measures proved to be quite effective, but desired outcomes call for sustained efforts and active participation in ongoing initiatives,” says Kannan.
According to Kannan, the initiative should instigate other private companies to lend their helping hands and make such rules easier for the people.