A tailoring saga

She was working with an insurance company for six years, after which she left her job to start something on her own. Her urge to create something unique led Khushboo Rastogi to research on the different everyday problems people in the City face.

This guided her to start ‘Sewkraft’. It is an unconventional bespoke tailoring startup that masters in customised stitching and tailoring services to women and children according to their requirements.

“I always wanted to do something on my own. After I left my job, I started researching on the various everyday problems that an individual finds in the City. I noticed that the tailoring business has a big gap in Bengaluru especially for women. That’s when the idea came to mind as to giving some kind of door step service to them,” says Khushboo.

With a help of one of her friend Madhavi, who had a little idea about tailoring, they launched ‘Sewkraft’ last year in September.

They are now three partners — Renuka Agarwal, Madhavi and Khushboo —  who are working towards taking it to a new level. Being merely five months old in the market, ‘Sewkraft’s, unique concept of tailoring has appealed to many individuals.

“The concept and idea of ‘Sewkraft’ gained momentum when we started scouting
for an ideal location to start the boutique. The idea of sewkraft is simple yet distinctive. Keeping in mind the customer’s time and comfort, we provide them with a home visit and undertake orders. We have a master and an in-house fashion designer who visit their house and take the measurements and give our customers an idea about the current trends,” says Khushboo.

Apart from home visits, it also has an option of walk-in orders and they are planning on an online platform through which they can cater to different individuals. During the home visits, they collect the details and the materials from the customers without charging anything extra.

Once the stitching is over there is an option for home delivery. Khushboo says, “We deliver the final finished products to our customer’s doorstep and sometimes the customers personally come to our store to pick up their orders.”

Before taking a leap, Renuka claims that they had an entire research done about the various start up with similar idea, however, none of them provided home-visit services, this in turn became their forte. From stitching a simple kurti for a college student, to undertaking tailoring for a grand occasion like ‘lehengas’, gowns, palazzo and cigar pants to name a few, ‘Sewkraft’ has many innovative tailoring techniques in their basket.

On how can one approach them, Khushboo says, “People get to know about us mostly through word-of-mouth and the pamphlets we put up at various places. We have also put up our works in various exhibitions, so even with that people got familiar with the boutique.”

Talking about the feedback they have received in a period of five months, Renuka
adds, “We have received many positive feedback from people. It is a great and a unique platform we have started, both from a business point of view and also in giving employment to people. Our families have been extremely supportive and they encourage us in every step we take. This kind of persuade’s us to work on a different step each time.”