Breakbounce Streetwear to launch 5 standalone stores

Bengaluru-based men’s apparel brand Breakbounce Streetwear will launch its 5 standalone stores soon, including 1 in Bengaluru.

Started in 2012, by partnering with ecommerce giants to sell its products through online, the brand opened its first store in Vadodara, last year. “We are planning to open stores in Bengaluru, Pune, Ahmedabad and Surat soon. We are looking for right locations in Bengaluru, as all malls are packed. We are in talks with a couple of malls and we will open a store soon,” said Sanjeev Mukhija, Managing Director of Breakbounce Streetwear.

The apparel brand will also sell its products on its own website from June 1. “We began by selling online to get an idea and test the brand and products. We have been getting a very positive feedback from our customers. Apart from other ecommerce portals, we will be selling on our own website,” said Mukhija, adding they going to concentrate on both — online and offline.

Apart from 170 sales points, Breakbounce is also into distribution, especially in tier II and III cities. “Our product ranges include chinos, cargos, denims, t-shirts, jackets and pullovers, among others,” he said, adding we are also planning to target the teens segment, between 12 and 18 years, by catering to their particular needs.

Talking about revenues, Mukhija said they closed the last financial year with Rs 50 crore and target Rs 75 crore this year.

Breakbounce wants to foray into the international market. “We will be foraying into the Middle East. At the same time, we are also looking at partners who can understand and have more knowledge in the retail sector,” he said.