JOIN USPremium furniture company Team 7 has announced that it will arrive in Bengaluru in November with a 5,000 sq feet outlet in Jayanagar.
Being set up at an investment of over Rs 4 crore, the store will be home to some fine European hardwood furniture across the categories of kitchen, living, dining and bedroom furniture.
Having set up its flagship store in Mumbai last year, the company plans to expand into one new city every year with New Delhi, Ahmedabad and Kolkata in the pipeline.
“Team 7’s speciality is natural wood. While that may drive the price up, durability is guaranteed. All furniture is made to measure, and is centrally designed and produced in Austria,” said Georg Emprechtinger, Managing Director, Team 7.
With presence across 30 countries, the company has its largest customer base in Germany, which claims 50% of its market. It is closely followed by Switzerland and Austria.
“The Bengaluru store is in line with the rest of our stores across the globe. But in India, our main focus is on kitchen and dining furniture,” said Emprechtinger, adding, “We offer a unique package in terms of design and natural wood. From this standpoint, we see no competition.”
He said, “While we will take on the market slowly, as we explore it one city after another, we believe that India is a growing market with more people being able to afford premium furniture year after year.” Founded in Austria in 1959, the €85 million company continues to manufacture all its furniture there.