Designer dreams

Designer dreams

Designer dreams

Since childhood, she was advised by everyone to opt for a conventional career option like a doctor or an engineer, but designer Mrinalini Rao ditched everything else and decided to follow her passion. Having been a creative person right from the beginning, she chose one of the offbeat professions — fashion designing.

Soon after she completed her graduation from NIFT, Hyderabad, she started her label in 2013 and ever since then, there has been no looking back.

“My father was the only one who supported my decision and stood by my side. Since everyone around me was against my choice of profession, I had to work really hard to prove myself. However, I graduated with a gold medal from my college,” she says.

Clothes have always drawn her attention and been her weakness. No wonder then, she says she has made the right decision. She has always looked up to designer Sabyasachi Mukherji in India and Elie Saab in the international platform.

“Anamika Khanna and Rahul Mishra are a few designers who work on very creative concepts and styles. And I would always want to look up to them,” says Mrinalini.
Her style of work reflects a fresh touch of the rich Indian designs with a contemporary outlook. Though many designers work on Indian wear, she says it has always been her forte, as she sees a lot of scope for creativity. And that is what she loves about Indian silhouettes. “I am challenging myself to get something new out of an existing silhouette. I wanted people to know and wear my collection,” she says.

Her latest collection — ‘Midnight blue’— is inspired by twine and florals immersed in the midnight colours. She created a few hand-drawn prints and incorporated them in skirts, capes and crop tops.

She also used the prints on ‘lehengas’, giving them a unique and distinct contemporary feel. Mrinalini has used blacks and pastel shades like peaches, sea green and pink to highlight her designs.

She says had she not been a designer, she would have owned a restaurant or her own designer store. Talking about the challenges she faced, she says, “I never thought I would make it to where I am today. In fact, I was scared to launch my label. I started off with a few exhibitions and outsourced my works.

It was when I noticed that people are accepting my designing that I got encouraged. It is never an easy task. Dealing with the workers, satisfying the customers, managing the label and a mix of a lot many other things go into designing.

Every step is a learning process and an experience in itself,” explains Mrinalini. 


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