Coca-Cola India gets new organisation structure

Coca-Cola India gets new  organisation structure

 Coca-Cola India on Thursday announced a new organisation structure in keeping with economic reforms that have the potential to convert India into a “single” national market.

The new structure also enables its business to be a growth engine for the company by capitalising on emerging opportunities like ecommerce, modern trade, new beverages and digitisation, while continuing to build on its wide reach in traditional trade.

Announcing the new structure, Coca-Cola India and South West Asia President Venkatesh Kini said under the new operating structure effective January 2017, the franchise management function of Coca-Cola India has been organised for geographical synergies instead of bottling territories.

“Now that we have built a solid foundation for our business over the last two decades, we are ready to embrace India as one national market with common commercial metrics, marketing calendars and market execution standards. This will drive productivity, reduce duplication, leverage technology, enable digitisation and capitalise on our distribution scale,” he said.

To lead this change, Shehnaz Gill, a veteran of The Coca-Cola system, will take over the newly created role of Senior Vice President (Operations) for India. He will serve as the franchise head for all the 14 bottlers operating in India.

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