Jet Airways takes off to a value sky

Jet Airways takes off to a value sky

 India’s largest private full-service airline Jet Airways has expressed that it wishes to offer a lot beyond its frequent flier programme and introduce an array of value-added initiatives.

Talking to DH, Jet Airways Vice President (Commercial — India Sales) Praveen Iyer said, “While we already have a frequent flier programme, the idea is to provide better offerings to our guests, which will give them greater value for money, for which, we are constantly evolving new initiatives.”

Accordingly, the carrier’s new pre-paid ‘Jet Global Pass’ will allow guests to travel on its entire network of 66 domestic and international destinations seamlessly. Available as booklets with sets of four prepaid coupons each, the pass has been designed for both Economy and Premiere travel at price points of Rs 52,673 and Rs 119,312 (excluding taxes), respectively.

“The one-fare global pass will be specially advantageous for guests who maintain flexible travel itineraries, and for those whose journeys are firmed up at the last minute, as it will insulate them against higher available bucket fares or peak fares which generally prevail closer to the date of travel. The pass will even aid frequent travellers beat seasonality, since the pass offers tickets in fare classes that hold significant inventory and are therefore mostly available,” Iyer said.

The airline has also come out with ‘The Billion Miles Festival’ (valid only on online and app-based flight purchases), which is open to frequent fliers and Jet Privilege members, who are guaranteed up to 10,000 bonus JPMiles per flight. “This offer is valid between February 21 and March 31, 2017, but the miles can be redeemed over a three-year period. The bonus JPMiles will be credited over and above the regular online booking bonus of 250 JPMiles, with their base JPMiles earned and their co-brand cards’ online bonus,” he added. 

It must be noted that Jet Airways pioneered the concept of loyalty programmes in the Indian airline market, with its Jet Privilege offering seeing over 5.5 million members today, and growing 25% every year. Jet Airways flies around 27 million passengers each year, with 20% frequent fliers, and an average load factor of 85%.

Referring to the airline’s differentiator, especially against the onslaught of low-cost carriers, Iyer said, “Cheap doesn’t mean value for money. The idea of providing different offerings is to provide guests with an ability to plan their journeys, at the right price, besides getting the best fares, connectivity, and service offering.”       
 

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