Keeping it rich and royal

Mystic designs

She is just 24-years-old but her intricate works have been the talk of the fashion world for quite some time now.

Designer Purva Pardeshi launched her label ‘Red by Purva Pardeshi’ two years back and since then she has been successful in making a mark with every collection.

What started as her hobby has now turned into a passion. Purva says her family thinks she got the skill of designing from her grandmother, who was into knitting and crochet work.

She works primarily with bridal embroidery, 'zardozi' and 'Kundan' work. Though she mostly caters to womenswear, Purva has recently ventured into menswear as well.

In a chat with Surupasree Sarmmah, the young designer gets candid about her personal style, a classic trend and her latest collection.  

The most fashionable city in India...

Delhi is really fashionable; people there are clued in to the latest trends and are always ready to experiment.

Your mantra during a crisis situation...
To have my ‘master ji’ around me. (laughs)
Describe your personal style in three words...

Structured, embroidered and custom-made.

Which trend of the past is timeless according to you?

It has to be the ‘anarkali’, even though I feel it should be done away with now. Having said that, it still remains a classic and is very versatile.

Your most preferred fabric to work with...

Banarasi brocade is my favourite. It’s rich and elegant on its own. Just a minimal work looks stunning on this fabric.

If you had a chance to dress anyone, who would it be?

Kareena Kapoor Khan. It is my dream to dress her up in one of my creations. She is someone who can carry off anything and make the garment look stunning.

The most stylish actor in Bollywood today...

Sonam Kapoor. She has an aura that adds to her confident attitude.

Your latest collection looks ravishing...

‘Urban Warrior’ takes its inspiration from the strong warrior-like armour adorned by the mythological character, Ravana. Fabrics like Banarasi brocade and organza in bright colours like yellow, red, orange, ‘rani’ pink, brinjal purple and midnight blue are the highlights of the collection.

The outfits are accentuated with metal embroidery and they have structured silhouettes with defined cuts.