Tata Motors, Jayem Auto join hands

Tata Motors has inked a 50:50 joint venture pact with Jayem Automotives for the development of special performance vehicles based on the latest series products.

As part of the agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers, a release said.

The joint venture named JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore.

With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver personalisation and enhanced performance with agility and efficiency, the release said.

 As part of Tata Motors’ passenger vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in the company’s vision to build aspirational cars.

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