TVS Motor Company has announced its alliance with MASESA (Mayor Servicios Socieda Anonima), a Guatemala-based company that is a leader in the commercialisation of motorcycles and Tuk Tuks in Central America. This alliance is in line with the company’s plan to expand and strengthen its presence in Central América, LATAM, Southeast Asia and the Middle East.
In this alliance, MASESA will develop exclusive TVS Motor Company concessionaires in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. MASESA currently operates through a network of 500 touchpoints throughout the region, which are managed by a team managing a wide catalog of parts and service centres duly equipped.
(Published 16 May 2017, 14:09 IST)
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