TYGR taxis to ply on Bengaluru roads soon

Omni-transport platform TYGR, which is headquartered in Kolkata, is set to foray into Bengaluru with the launch of app-based taxi service.

TYGR Co-founder and MD Dipanjan Purkayastha told DH, “We will be launching our services in Bengaluru soon, and the number of taxis will be in five digits.”

Incorporated in April 2016 by Aditya Poddar and Dipanjan Purkayastha, TYGR is the flagship product of Savétur, which is a Singapore-based, India focused technology startup, focused on building mobile-first B2B and B2C marketplace products. “At present, 3,500 vehicles are plying in Kolkata. We will also be launching our services in Mumbai, Ranchi, Indore and Raipur within this month,” Purkayastha said.

After taxi services, the company is planning to launch auto, delivery and logistics services. The platform enables businesses as well as end-users to track deliveries in real-time.

Close to 30% of total app-based cab drives happen only in Bengaluru, and TYGR wants to capitalise on this.

When asked how the startup will face competition from major players, the co-founder said, “Ours is a licence based and SaaS model, while others follow the incentive-based plan. We charge drivers a fixed fee of Rs 500 a month. If you take the present scenario, if a driver earns Rs 100, out of which Rs 70 go to the app, and it’s not fair. I’m providing my app and charging a fixed fee, and whatever the driver earns go to him.”

He added that there would not be surge pricing and discounts or free rides.

In last year November, it raised $3 million from Franchise India, and it works on a franchisee model. By the end of this fiscal year, TYGR wants to foray into 35 cities across the country, and next year, it’s targeting the global market. “We want to foray into UK, Greece, Germany, Malaysia and Singapore markets,” he said.