Paytm Mall rolls out QR code for local shops

 Paytm Mall is rolling out Paytm Mall QR so that local shops can have an overwhelming participation in the ecommerce business across the country and customers will get hyper-local service.

Besides enabling customers to buy online from trusted local shopkeepers, the Paytm Mall QR Code helps in the instant product discovery via the online catalogue and order products.

“Paytm Mall’s O2O (Offline-to- Online) platform will contribute towards the growth for every stakeholder in the retail ecosystem including shopkeepers and brands. It will boost the business of local shops by bringing new customers who will be able to discover them on Paytm Mall and conveniently place an order,” company told DH.

Paytm, launched in August 2010 as an online recharge and bill payment platform, has expanded into online commerce and mobile payments through wallets. Paytm is currently the largest digital wallet with over 220 million users and is accepted by over 5 million offline merchants across India.

Responding to a query, Paytm Mall Chief Operating Officer Amit Sinha said the vast majority of commerce in our country is still conducted offline and within an ecosystem of trusted local merchants, influencers and consumers.

“We look forward to helping shopkeepers expand their reach and empower millions of trusted small store owners across the country. Our vision is to empower and enable trusted local sellers and become a part of mainstream ecommerce,” he said.  While retailers get access to valuable customer analytics for better targeting of existing users, the brands can balance their offline and online channels.

According to an analyst, the move helps the customers who walk into the shops to scan the Paytm Mall QR code will be able to follow the store, place orders and get exciting offers.

“Consumers get the benefit of buying products from their local trusted retailers while also getting access to same day or next day delivery. They will soon have the option to get products delivered from the store as well as pick them from the store directly,” the analyst said.