Gokak unveils 'Facit' range of innerwear

Forbes innerwear is available in six brands like cotton essentials, vests, bolds, gyms and luxe. Available across 2,000 retail stores and 500 shop-in-shops in the country, Forbes ranges briefs is priced between Rs 69 and Rs 135, and vests it is between Rs 89 and Rs 185.

Briefing reporters Forbes Chief Executive Officer Nischal Puri said “we have invested Rs 3.5 crore for Facit brands which will be manufactured in two factories in Karnataka.  Expecting a target of Rs 30 crore plus turnover in the first year of operation, Facit hopes to target middle and premium men innerwear market of Rs 2500 crore which is growing at 35 per cent every year.”