Pepsico launches snacks brand 'Aliva'

"With Aliva, we aim to replicate the success we achieved with Kurkure in a shorter time span. Aliva is another milestone in Fritolay India's journey to transform its portfolio to address the growing consumer focus on wellness and ingredient," Fritolay India CEO and Pepsico President Gauthum Mukkavilli said.

However, Mukkavilli did not divulge details regarding investment and marketing expenses but said the proposed advertising campaign will directly interact with one million customers across the country.