Ministry's campaign to end gender bias

Ministry's campaign to end gender bias

The Women and Child Development (WCD) Ministry have launched an online campaign to spread a message that a woman can move mountains for another woman.

The online campaign, #IamThatWoman, is an effort to end gender bias in women against women, the ministry said on Tuesday.

"When a woman has the support of her womanhood, she can be unstoppable. Join the '#IamThatWoman' campaign and spread the message that a woman can move mountains for another woman,” WCD Minister Maneka Gandhi said in a statement.

Through this campaign, the Ministry aims at shedding light on “the enormous contributions” made by women for women, she said.

“A mother-in-law can be her daughter-in-law's best companion. It is the time we did away with the 'in-law' in 'daughter-in-law'. A woman manager can easily empathise with her female juniors and help her climb the ladder of success. Likewise, a landlady's affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home, she added.

The union minister also appealed to the people to shun “stereotypes” associated with the women harming other women.

The online campaign will be carried out through various social media platforms.

“Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman,” the Ministry said.

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