Thums Up aims to be $1-b cola brand

Beverage giant Coca-Cola India has announced that it intends to make 'Thums Up' the first home-grown billion-dollar beverage brand in the next two years.

The company also announced the launch of Thums Up Charged, the first ever variant of the four decades-old cola brand that is packed with even more thunder.

"We expect Thums Up to become a $1 billion brand in next two years. The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand," Coca-Cola India and South West Asia Vice President (Marketing) Vijay Parasuraman said. At present, Thums Up has a revenue of Rs 5,000 crore ($770 million).