About 500 people stood in a queue on Brigade Road to buy a new phone, launched worldwide on Tuesday and touted as an inexpensive answer to the iPhoneX.
The OnePlus 5T went on sale in India at the brand's flagship store in Bengaluru, the only one in India, and a sales kiosk in Delhi. It was also offered online to Amazon Prime members.
The store on Brigade Road witnessed a huge turnout, with many queueing up from 1.30 pm for the flash sale beginning 4.30 pm. The serpentine queue stretched well into MG Road.
OnePlus 5T is an upgraded version of the OnePlus 5 launched by the Chinese company earlier this year.
It takes pride in its six-inch 'bezel-less' screen, an improvement on the OnePlus 5. Bezel refers to the frame of the phone.
The OnePlus 5T features a battery that charges 60% in just 20 minutes.
"I want to gift the phone to my daughter. She wanted this phone badly," said Pradeep Bhandari, the first buyer of the phone.
Other buyers cited price and battery life as prime reasons for their choice.
Online favourite
According to an International Data Corporation survey, OnePlus enjoys a 62% share in the online market for premium smartphones in India, leading over giants Apple and Samsung.The brand captured a 12% share of premium smartphone sales in the first quarter of 2017, and more than doubled it to 28% in just two quarters, the survey stated.
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