Nagpur to host Orange fest

Nagpur to host Orange fest

Nagpur is set to host the World Orange Festival in December. The festival is conceptualised and organised by Taplight and will be held from 16  to 18 December.

The city will come alive with multiple activities, including trips to orange orchards, orange installations by art students, recipe contests, music festivals, cultural parades and lots more.

Incidentally, the Winter Session of the Maharashtra legislature would be underway in Nagpur at the time.

The main objective of the initiative is to encourage and empower the hard work done by farmers to produce oranges of the best quality and to buoy the identity of the 'Orange City'  to the world.

The  festival is supported by the Maharashtra Government and Maharashtra Tourism Development Corporation (MTDC).

Spread over three days, it shall also have a strong business angle that  will focus on exhibitions, seminars and  the participation of orange farmers from 10 other states  in  the country.

International orange cultivators and technology experts from Israel, Turkey and South Africa will also attend the fest.

Commenting on the initiative, Maharashtra Chief Minister Devendra Fadnavis said,  "For years, Nagpur has been producing oranges that match international quality standards. However, Nagpur has not got due recognition globally. Through this project, we hope to up the brand value of Nagpur oranges on a global level and thereby bring more income to the farmers here."

"The main motive behind the orange festival is to create awareness and linkages which will eventually help in the growth of farmers and their value chain. The festival will provide knowledge through various seminars and sessions to the farmers,"  said Jai Shroff, Global CEO, UPL.

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