Mumbai to host world class shopping festival

India's first-of-its-kind citywide festival, the Mumbai Shopping Festival, is all set to take off on the lines of the famous Dubai Shopping Festival.

From 12-31 January, the city would be abuzz with activities. Maharashtra Chief Minister Devendra Fadnavis will be the brand ambassador for the 20-day-long festival and it is promoted worldwide with hashtag #MumBuyKar.

"We are launching Mumbai as the place for world class shopping festival," Fadnavis said, adding it would epitomise the shopper in each Mumbaikar especially with the new notification that permits shops and restaurants to remain open 24x7.

This is one of the biggest initiatives of the Maharashtra Tourism Development Corporation (MTDC) in recent times.Tourism Minister Jaykumar Rawal said that the government is aiming to establish the festival on global platform as one of the most sought after event.

The MTDC would also set up night bazaar, flea markets during weekends in Malad and Powai. Food truck zones would be created in Worli Seaface, Malad and Powai.

Performances of various artists are  planned in various locations like Crawford Market, Worli Seaface, Bandra Bandstand, Shivaji Park, Goregaon, Talav Pali Thane, Kalyan, Juhu beach, Vashi railway station, Kharghar and Kandivli besides other places.