German clock brand Hermle enters India

Iconic German clock-maker Hermle has entered Indian market with a range of its products.

The company's brand of table clocks, mantle pieces, wall clocks, grandfather clocks and Tellurium evoke nostalgia of inheritance even as it aims to capture attention from a small but growing interest of upwardly mobile professionals.

In this digital age, Hermle, means precision German engineering and all the clocks are hand-crafted, the company stated.

"The clocks and clock movements are our main business and we are excited to be in India. We expect good numbers here as there is a renewed interest in clocks of all kinds. It is not just as a gift, but also to adorn living rooms, office spaces and gives meaning to blank walls," Jens Quaeck, International Sales Director for Uhrenmanufaktur GmbH & Co KG, Frankfurt said.

The 96-year-old company was started by his grandfather Franz Hermle.

"Each of these pieces start with a price range of Rs 20,000 and go on to about Rs 2 lakh apiece. There are some clocks such as the Tellurium which can go upto Rs 20 lakh depending on its size and what adorns it," says Sanjay B Hasija from Skylarkk Trading Co, a Bengaluru-based company which will market the products.

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