<p class="bodytext">As domestic direct broadcast satellite television provider Tata Sky, ventures into the Over the top (OTT) media distribution practice, its lower pricing is key to penetrate market, which was controlled by Amazon Prime and Netflix till now. OTT allows a streaming content provider to sell audio, video, and other media services directly to the consumer.</p>
<p class="bodytext">As domestic direct broadcast satellite television provider Tata Sky, ventures into the Over the top (OTT) media distribution practice, its lower pricing is key to penetrate market, which was controlled by Amazon Prime and Netflix till now. OTT allows a streaming content provider to sell audio, video, and other media services directly to the consumer.</p>
