Mercedes launches 3D stimulator, luxury apparels

“3D simulator ride will give customers a real life experience of driving this super sports car. Now car enthusiast will get this exclusive opportunity to experience this automobile masterpiece in all Mercedes-Benz markets across India,” the company said in a statement.

The company had launched the premium sports car in July with a price tag of Rs.2 crore and bagged a booking of 10 units. “The objective has been to showcase our complete range, to get them to experience the real life thrill and capability of our vehicles and to help them appreciate the strong lifestyle connect and aspirational value,” said Wilfried Aulbur, chief executive.

The company also said that it has started a new association with Fashion Designer Manish Arora, who has presented his collection called "Inspired by Mercedes" at exclusive customer evenings across the country.

“Our connect with luxury and lifestyle has been enhanced through our association with ace designer Manish Arora,” said Debashis Mitra, director sales and marketing, Mercedes-Benz India.

The company further said that the exotic collection of Arora's apparels and accessories designed for Mercedes will be exclusively retailed through its dealer outlets across India.

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