<p>US web surfers spent a total of 41.1 million minutes on Facebook in August, about 9.9 per cent of their web-surfing minutes for the month, according to new data from comScore Inc.<br /><br />In comparison, they spent 39.8 million minutes, or 9.6 per cent of their web surfing time, on all of Google Inc.'s sites combined, including YouTube, Gmail and Google news.<br />The web users spent 37.7 million minutes on Yahoo Inc sites, or 9.1 percent of their time. In July, Facebook crept past Yahoo for the first time, according to comScore.<br />In August last year, web surfers had spent less than 5 per cent of their online time on Facebook, about the same percentage of their time on Google and almost 12 per cent on Yahoo.<br /><br />In August 2007, Facebook captured less than 2 per cent of US surfers' total minutes.<br />Google accounted for less than 4 percent, and Yahoo just over 12 per cent.Both Facebook and Google have received considerably more traffic over the last year, climbing from the around five per cent each in August 2009.<br /><br />Many key brands are using Facebook pages as their main online destinations, it said.<br />comScore bases the estimates on a combination of reports from a panel of two million users around the world and data from websites' servers</p>
<p>US web surfers spent a total of 41.1 million minutes on Facebook in August, about 9.9 per cent of their web-surfing minutes for the month, according to new data from comScore Inc.<br /><br />In comparison, they spent 39.8 million minutes, or 9.6 per cent of their web surfing time, on all of Google Inc.'s sites combined, including YouTube, Gmail and Google news.<br />The web users spent 37.7 million minutes on Yahoo Inc sites, or 9.1 percent of their time. In July, Facebook crept past Yahoo for the first time, according to comScore.<br />In August last year, web surfers had spent less than 5 per cent of their online time on Facebook, about the same percentage of their time on Google and almost 12 per cent on Yahoo.<br /><br />In August 2007, Facebook captured less than 2 per cent of US surfers' total minutes.<br />Google accounted for less than 4 percent, and Yahoo just over 12 per cent.Both Facebook and Google have received considerably more traffic over the last year, climbing from the around five per cent each in August 2009.<br /><br />Many key brands are using Facebook pages as their main online destinations, it said.<br />comScore bases the estimates on a combination of reports from a panel of two million users around the world and data from websites' servers</p>