Right for the free-spirited

Haute style

Young, footloose and fancy-free — this summarises the latest collection from Liva called ‘Trip Away’. As the name of the brand suggests, the collection consistsof the new-age fabric ‘Liva’, that is bright and stylish. The designers have played around with prints in this collection and made a conscious effort to not repeat any of them. 


About asymmetric silhouettes

The designers say that the USP of Liva is that it has a fluid feel to it and is the kind of garment most women like to wear these days.

   Manohar Samuels, president – marketing, Birla Cellulose, points out that when people go shopping, they pay attention to designs more than the fabric. “This is where Liva comes in. Its flowy dresses and asymmetric silhouettes make it popular among both college students and working women,” he states.

While cotton as a fabric gives comfort, it is stiff, silk is classy but traditional and heavy. Polyester, on the other hand, is easy to use but cannot be used regularly because the fabric doesn’t breathe easy. This is why Liva is different. It takes the shape of the body,” he adds.

 Fashion has evolved with time and even Indian garments like ‘salwar kameez’ has undergone a huge transformation, he says.

   “The ‘salwar kameez’ was first worn with a ‘dupatta’ but now it is worn without it and the ‘salwar’ has made way for ‘chudidhar’. Now, people have begun to choose flowy fabrics and Liva tops the list,” he adds.

The ‘Trip Away’ collection is designed for the compulsive traveller. “The mood of a free-spirited traveller is captured in all the designs. The bold and bright prints are a reflection of how art and creativity can be blended to perfection,” he says.  “One could choose from a range of bright dresses, tunics and jumpsuits,” he adds.

Mention accessories and Manohar says the clothes are bright enough and accessories would only make them look too dressy.

He says one should choose and accessorise in an intelligent way.


Shivani, a student of first-year FAD, Mount Carmel College, chose to sport a deep pink dress.
Punchline: “The dress is vibrant in colour and design. You can really play with the garment and make it attractive. The bright-coloured dress can be matched with any accessory. I really like the look and feel of the outfit.”
Price: Dress (Rs 2,499)


Nidhi Sharma, a student of third-year B Sc, Army Institute of Fashion and Design, wore a pink printed dress.
Punchline: “The colours are  funky and cool. The dress is  comfortable to wear and easy to maintain. I would wear this for an outing with my friends. The slit adds a twist to the
garment.” 
Price: Dress (Rs 2,499)

Tejaswani Shankar, a student of first-year BA, Mount Carmel College, picked up a printed blue dress.
Punchline: “The dress is really comfortable and the colour combination is attractive and striking. It has a laidback feel and the best part is that you don’t need to accessorise too much. All you need is a chunky earring to look dressy.”
Price: Dress (Rs 2,199)

Reyma Thomas, a student of first-year computer engineering, BMS College of
Engineering, wore a pink dress with a slit.
Punchline: “The dress compensates for gloomy weather. The colour combination is attractive. Each garment is designed in a different way. The dresses and tops go well with any bodytype.”Price: Dress (Rs 1,999).

Oshinla Pradhan, a student of third-year BSc, Army Institute of Fashion and Design, wore a sleeveless blue top and yellow skirt.
Punchline: “I love colours and these clothes have a playful character. The one I am wearing is best suited for a sunny day. You can tweak the look of the garment by accessorising appropriately.”
Price: Top (Rs 1,799) and skirt (Rs 1,599).

Priyanka Kulkarni, a student of BMS College of Engineering, picked up a blue dress and matched it with printed tights.
Punchline: “The dress has been designed well. The contrasting printed leggings give the garment a unique look. Blue is an attractive colour and here you can team it up with leggings of different colours and denims.”
Price: Dress (Rs 3,999)