Nupur Sanon's clothing brand slammed for selling 'overpriced basic' clothes

A discussion began online after a reddit post caught netizens' attention. The post attached some pictures of clothes that the brand NOBO offers and their price which was considered to be 'overpriced'.

Bollywood actress Kriti Sanon's sister Nupur Sanon has come under netizens' radar for allegedly selling "basic" clothes for an expensive rate.

The brand NOBO - NO BOundaries is founded by Nupur Sanon. As per their website, Sanon "envisioned to make clothes that reminded women of their freedom, piece by piece, fabric by fabric."

A discussion began online after a reddit post caught netizens' attention. The post attached some pictures of clothes that NOBO offers and their price which was considered to be "overpriced".

"The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn't explain why such basic cloths are sold and such high price points. Is it money laundering of some sort ( scamming buyers)?" the caption of the post read.

The pictures attached showed clothes worth in range of Rs 10,700-rs 12,300. The post further questioned whether people are even buying these, and that the designs are "basic" and "bad".

"These is a pure case of scamming people I think," it further read.

The reddit post received a flurry of comments, many criticising the high price and some calling it "money laundering".

"I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME," a user commented.

A second user commented, "I have been to Jaipur and jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500."

"These are the ugliest clothes I’ve ever seen, good lord," commented a third.

"Not every brand is meant for mass consumption there are enough and more designer labels at a higher price but her designs are terrible for anyone to spend their money on," another user commented.

Nupur Sanon has starred alongside actor Akshay Kumar in music videos Filhall and Filhaal 2: Mohabbat.

Sanon has also worked in a Telegu and Hindi film, and a television show named Pop Kaun?.