Colourful Earth Hour campaign to highlight climate change

Colourful Earth Hour campaign to highlight climate change

Come March 28, the world will celebrate Earth Hour, a global climate change campaign to create awareness among people and take responsibility for their action towards sustainable development.

Earth Hour is usually celebrated on the last Saturday of March every year.

From 8:30 pm to 9:30 pm, organisations and residents switch off lights and all electric appliances for an hour. The concept is popular in the west and was launched in Sydney in 2007 and India joined the campaign in 2009.  

It has now grown to become the largest environment campaign and has lead to various movements in several nations.

To spread the message, several online campaigns are going on. Also many corporate and IT firms have also pledged their support. This includes Wipro. They will be turning off electricity across their campus globally on March 28. They are also running an online employees and customer engagement campaign where respondents will have to answer questions related to energy conservation. Through this Wipro aims to save 500kWH of power.

World Wide Fund for Nature (WWF), India, will organise various workshops in Bengaluru.

They will hold a yoga awareness campaign in Indira Nagar and also release Chinese Lamps in the air to mark the hour. Many monuments of India, including Rashtrapati Bhavan, Gateway of India, India Gate, Howrah bridge and Victoria Memorial, will also be part of the campaign.

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