Paytm launches payment festival ‘Paytm Cashback Days’

Paytm on Wednesday launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from December 12 to 16, 2018.

The festival is aimed at rewarding consumers who pay using Paytm at more than 10 million merchant outlets across the country, ranging from organised stores, supermarkets, restaurants, pharmacies, petrol pumps, milk-booths to millions of small retailers.

Commenting on the sales festival, Paytm Chief Operating Officer Kiran Vasireddy said Paytm has become the preferred payment choice amongst customers for in-store payments in India.

"With ‘Paytm Cashback Days’, we celebrate our customers choosing Paytm as their preferred mode for payments at offline or online merchants by rewarding them with the best deals and cashback of the year. This will be a significant part of our efforts to push the adoption of mobile payments in the country and also help our merchant partners significantly," said Vasireddy.

The initiative is expected to drive greater sales and engagement for all Paytm merchant partners across India and grow their businesses multi-fold. Paytm will continue to celebrate this theme as an event during special occasions year-on-year going forward.

According to a release issued by the company, more than 100 major brands, as well as small retailers across the country that accept Paytm, will be participating in this campaign.

"Some of the biggest participating names include Uber, Big Bazaar, Zomato, 24 Seven, Columbia Asia, Fortis, Cafe Coffee Day, Indian Terrain, Biba, Reliance Digital, Reliance Fresh, Super 99, Central, Heritage Fresh, US Polo, Flying Machine, Ed Hardy, Pizza Hut, Beer Cafe, Chaipoint and Zoomcar among others," states the company.

Customers can avail flat cashbacks of Rs 200 on Rs 2,000 at Big Bazaar while making a minimum purchase of Rs 2,500 at a Central store will make users eligible for cashback of Rs 300.

Paytm users can also enjoy exciting deals and cashbacks while shopping at their neighbourhood stores.