"The format of the game is very entertaining and highly active. We look forward for a long term relationship with Delhi Daredevils," Fever 104 FM Business Head S Keerthivasan said in a statement.
In its fourth season in IPL, Fever 104 FM, will launch a series of campaign aimed at "deepening the team's roots in the city of Delhi and have Dilliwallas cheer for their home team with more vigour and rejuvenated enthusiasm this season".
Commenting on the tie-up GMR (owner of the team) COO Amrit Mathur said: "We are sure Delhi Daredevil fans will love the innovative and fun filled content that Fever 104 FM has planned for the upcoming season."
(Published 21 March 2011, 10:48 IST)
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