Emirates, the Dubai-based global airline, continues to be the team's title sponsor while Reebok is the official apparel partner, USL official games for challenge partner and
Wrigley the official chewing gum partner.

"We are thrilled to have Emirates, Reebok, USL and Wrigley with us yet again for the upcoming season of IPL season IV. We are invigorated and look forward to a fruitful association as our sponsors have reaffirmed that they share the same passion towards cricket and our values," Kings XI Punjab said in a statement.

"We as a team are eagerly waiting for the tournament to begin and assure an electrifying cricketing experience to our fans in India and overseas," it said. Reebok India team said, "We are happy to be associated with Kings XI Punjab for the IPL Season 4. We believe the team is going strong and we wish them the best for the tournament. The apparel being designed especially for the team will be at the forefront of apparel technology and will be made available in a fresh new design for the fans as well."