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Branding
Hindu temple in Texas sued for branding 11-year-old boy
Vijay Cheruvu, a Fort Bend County resident, said his son was branded with a hot iron rod during a religious ceremony at the Sri Ashtalakshmi Hindu temple in Sugarland, Texas in August last year.
05 April 2024, 06:58 IST
Hindu temple in Texas sued for branding 11-year-old boy
05 April 2024, 06:58 IST
India needs to fix its processing to build its coffee branding: KG Jagadeesha
Coffee Board Secretary and Chief Executive Officer KG Jagadeesha discussed the potential of Indian coffee industry with DH’s Lavpreet Kaur.
27 September 2023, 00:40 IST
India needs to fix its processing to build its coffee branding: KG Jagadeesha
27 September 2023, 00:40 IST
Brands 'cheer' new trend with doodh, kheer billboards
It all started with Zomato and Blinkit, who posted images of billboards with the iconic dialogue
15 January 2023, 09:00 IST
Brands 'cheer' new trend with doodh, kheer billboards
15 January 2023, 09:00 IST
Monster.com rebrands to foundit
The rebranding, which was planned after Quess took over Monster in 2018, was delayed due to the pandemic
23 November 2022, 22:57 IST
Monster.com rebrands to foundit
23 November 2022, 22:57 IST
Brand yourself right, position yourself aptly
The human brain is hardwired to be more receptive to strong narratives, and branding theory makes use of this, writes Umashankar K
13 June 2022, 19:15 IST
Brand yourself right, position yourself aptly
13 June 2022, 19:15 IST
In Pics | 10 famous products that rebranded themselves
Renaming a company amid a crisis or a business expansion is a popular corporate strategy. According to experts, rebranding is often used to update a company’s name to reflect cultural changes in consumer behaviour or values. Brands also rename themselves after mergers or acquisitions, to signal a new direction, or to distance themselves from negative publicity. Here we take a look at the 10 famous brands that changed their names.
18 April 2022, 17:23 IST
In Pics | 10 famous products that rebranded themselves
18 April 2022, 17:23 IST
When emotional branding backfires
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22 February 2022, 16:32 IST
When emotional branding backfires
22 February 2022, 16:32 IST
