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Thierry Weil
We can sell hockey better now: FIH chief
No sport can be commercially successful if the supply is short. Hockey is an example of that. While it does have the World Cups, the Champions Trophy and appearances at Olympics, fans don’t get a regular dose of it to satiate their appetite. Disciplines like cricket, football, tennis and golf — to name a few — have action happening right throughout the year. But in hockey it's quite limited.
10 December 2019, 16:26 IST
We can sell hockey better now: FIH chief
10 December 2019, 16:26 IST