<p>E-commerce giant <a href="https://www.deccanherald.com/tags/amazon">Amazon</a> has developed new generative artificial intelligence (AI) that can process images and videos in addition to text, making it less reliant on AI startup Anthropic, <em>The Information</em> reported on Wednesday.</p>.<p>The development of the new AI model will help Amazon reduce its reliance on Anthropic's Claude chatbot, a popular offering on Amazon Web Services (AWS), the report said, citing two people with knowledge of the matter.</p>.<p>The new large language model (LLM), code-named Olympus, will be able to understand scenes in images and videos and help customers search for specific scenes, such as a winning basketball shot, using simple text prompts, according to the report.</p>.<p>Last week, Amazon invested an additional $4 billion into OpenAI competitor Anthropic, mirroring a $4 billion investment made last year in September to capitalize on generative AI technology.</p>.<p>Amazon may announce Olympus as soon as next week at the annual AWS re:Invent customer conference, the Information added, citing a person familiar with the matter.</p>.<p>Amazon did not respond to a Reuters request for comment outside regular business hours.</p>.<p>The online retailer has been seeking to counter a perception that its competitors Google, Microsoft, and OpenAI have taken a lead in developing generative AI.</p>
<p>E-commerce giant <a href="https://www.deccanherald.com/tags/amazon">Amazon</a> has developed new generative artificial intelligence (AI) that can process images and videos in addition to text, making it less reliant on AI startup Anthropic, <em>The Information</em> reported on Wednesday.</p>.<p>The development of the new AI model will help Amazon reduce its reliance on Anthropic's Claude chatbot, a popular offering on Amazon Web Services (AWS), the report said, citing two people with knowledge of the matter.</p>.<p>The new large language model (LLM), code-named Olympus, will be able to understand scenes in images and videos and help customers search for specific scenes, such as a winning basketball shot, using simple text prompts, according to the report.</p>.<p>Last week, Amazon invested an additional $4 billion into OpenAI competitor Anthropic, mirroring a $4 billion investment made last year in September to capitalize on generative AI technology.</p>.<p>Amazon may announce Olympus as soon as next week at the annual AWS re:Invent customer conference, the Information added, citing a person familiar with the matter.</p>.<p>Amazon did not respond to a Reuters request for comment outside regular business hours.</p>.<p>The online retailer has been seeking to counter a perception that its competitors Google, Microsoft, and OpenAI have taken a lead in developing generative AI.</p>