Apple CEO Tim Cook teases new product launch this week with 'there is something in the air' video

Apple is expected to bring M4 powered Macbook Air. There is also possibility of the launch of the new iPad Air.

It's been barely a week since Apple rolled out the all-new iPhone 16e series and now, the company is bringing another hardware later this week.

Apple CEO took to X platform (formerly Twitter) to share a short video teaser about the upcoming product with a tagline-- 'There is something in the Air'.

There's no prize for guessing on what to anticipate this week, as Apple has used the very same line for the media invitation to launch its first-ever MacBook Air in 2008. It was the slimmest notebook then and we expect the latest model to flaunt a similar sleek design.

However, it is expected to feature Apple M4 silicon, which is touted to be one of the most powerful computer processors.

The M4 comes in three variants-- standard M4, M4 Pro and M4 Max.

The M4 silicon features a powerful 10-core CPU, with four performance cores and six efficiency cores, and a faster 10-core GPU with Apple’s most advanced graphics architecture.

The M4 Pro processor comes with a powerful 14-core CPU with 10 performance cores and four efficiency cores, along with up to a 20-core GPU, that is twice as powerful as M4.

The top-end M4 Max chipset houses a 16-core CPU and up to a 40-core GPU. It supports more than half a terabyte per second of unified memory bandwidth and a Neural Engine that is over 3x faster than M1 Max, allowing on-device AI models to run faster than ever.

It remains to be seen how many MacBook Air variants Apple will offer.

Besides the MacBook Air M4, Apple is also expected to unveil a new generation iPad Air with M3 silicon.

The 3nm architecture-based M3 chipset features an 8-core CPU with four performance cores and four efficiency cores. And, it comes paired with a 10-core GPU and 16-core Neural Engine.

The new iPad Air with M3 is expected to deliver 2x faster and more efficient performance compared to its M2 silicon-based predecessor.

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