PhonePe's Indus Appstore to come pre-installed on Xiaomi smartphones

"By combining Xiaomi India's reach with our localised app discovery platform, we're creating opportunities for developers while delivering a seamless, culturally-relevant experience to users," said Priya M Narasimhan, Chief Business Officer, Indus Appstore.

New Delhi: PhonePe's app marketplace Indus Appstore on Thursday announced a multi-year partnership with consumer electronics maker Xiaomi India.

Indus Appstore will now come pre-installed on all new Xiaomi smartphones in India, and will also replace GetApps on existing devices, aiming to enhance user experience, simplify app discovery, and increase accessibility, according to a company statement.

"By combining Xiaomi India's reach with our localised app discovery platform, we're creating opportunities for developers while delivering a seamless, culturally-relevant experience to users. This partnership is just the beginning of our vision to transform how India discovers and experiences mobile apps," said Priya M Narasimhan, Chief Business Officer, Indus Appstore.

Walmart-backed PhonePe in February last year launched the Indus Appstore, which has been positioned as a challenger to Google's Play Store.

It is an android-based mobile app store, designed according to the localised and cultural needs of the Indian demographic.