Sydney Sweeney's fans wanted her bathwater. Now they can buy it.

Sydney Sweeney, the actress known for her roles in Euphoria, Anyone But You and a host of other buzzy movies and TV shows, is the face of a new bar of soap, purportedly made with a special ingredient: her own bathwater. The internet may take quite some time to recover from this news.

The product, "Sydney's Bathwater Bliss," is a collaboration with Dr. Squatch, a men's personal care company that describes itself as using natural ingredients and "manly scents."

The actress announced the new soap on Instagram. Her caption referenced a previous advertisement she had done with Dr. Squatch, saying, "You kept asking about my bathwater after the @drsquatch ad… so we kept it."

In a news release, Sweeney said the requests for her bathwater were "weird in the best way."

The limited-edition bar of soap, made with sand, pine bark extract and a "touch" of Sweeney's real bath water, according to the company, will go on sale Friday. Leaning in to the salacious nature of the product, an Instagram post by Dr. Squatch included a provocative description of the soap's scent.

"There's no playbook for turning Sydney Sweeney's actual bathwater into a bar of soap, but that's exactly why we did it," John Ludeke, the senior vice president of global marketing for Dr. Squatch, said in the company's news release. "We thrive on ideas that make you laugh."

Reached by email, Ludeke said the company hopes to turn the interest into something positive for customers.

"Our hope is to create conversations about guys needing to take a closer look at their personal care products and routines," he said.

Nearly as eye-catching as soap made from the slosh of one's own bathing ritual are the reactions to it on social media. Users' remarks have run the gamut, from extremely vulgar to celebratory. Others were simply asking, "Why?"

"The internet thrives on hot takes, and we knew this one would light a fire," Ludeke said of the intense reaction.

In a Reddit thread that questioned whether Sweeney's new product was preying on the loneliness of men, Meera Gregerson, 28, said she did not view selling a product to people as predatory.

"I think that the fact that she's been sexualised and made to be a sex icon in some ways as a celebrity -- I think it's fair for her to also want to make money off of that," Gregerson said in a phone interview. "I don't think it's that different from her selling movies using her appearance as a selling point."

The product brought a host of comparisons to the famous bathtub scene in the movie "Saltburn," and multiple social media users pointed out that it is reminiscent of a stunt from Belle Delphine, an adult content creator with a large social media following, who made headlines in 2019 for selling her own bathwater.

Chad Grauke, 39, who also took to Reddit to share his reaction to the soap, said he did not take issue with the product itself but was curious about "what type of person is buying this stuff."

"I don't feel it's the lonely hermit as much as it's the bro who thinks he has a chance," Grauke said.