Renault launched its new global digital strategy in India, to be replicated across its international operations, underlining the country’s importance in the French auto major’s growth plans.
The new digital identity offers a seamless experience to customers accessing website through the mobile, tablet and desktop. The new platform is the first Renault-Nissan Alliance digital initiative, the company said in a statement.
“Renault’s new global strategy is launched first in India and will be replicated in Renault operations across the globe, clearly indicating the important role that the India operations plays in the overall growth plans of Renault,” it added.
Published 18 February 2015, 15:45 IST