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Change in the Indian Coffee Industry: Baristas Leading the Way through the National Barista Championship

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New Delhi (India), September 21: The Indian coffee industry is undergoing a remarkable transformation, and at the forefront of this change are the dedicated baristas who are redefining the way we experience coffee. The National Barista Championship (NBC) is playing a pivotal role in driving this evolution by providing a platform for baristas to showcase their skills and contribute to the industry's growth and innovation.

The Changing Landscape of Indian Coffee:

In recent years, India's coffee culture has seen a significant shift. Coffee enthusiasts are demanding more than just a cup of coffee; they seek an immersive experience that includes a wide range of flavors, brewing methods, and an appreciation for specialty coffee. As consumers become increasingly discerning, the role of the barista in delivering a memorable coffee experience has become paramount.

Baristas, often referred to as the artists of coffee, have emerged as key influencers in shaping the Indian coffee scene. They are more than just coffee makers; they are curators of taste, brewing experts, and ambassadors of coffee craftsmanship. Baristas have the power to elevate a simple cup of coffee into an extraordinary sensory journey.

The National Barista Championship:

The National Barista Championship (NBC) has played a transformative role in the Indian coffee industry, consistently raising the bar and setting new standards for excellence. This esteemed competition, organized by the KAAPI SOLUTIONS, Specialty Coffee Association of India (SCAI), United Coffee Association of India(UCAI), and supported by the Coffee Board of India, has made invaluable contributions that have had a lasting impact on the coffee landscape.

The National Barista Championship is a prestigious annual event that brings together baristas from various regions of India to showcase their brewing skills and compete for the title of National Barista Championship.

This year’s National Barista Championship is set to be the most competitive as it is going to be an integral part of the 5th World Coffee Conference 2023

 

Key Contributions of the National Barista Championship:

1. Elevating Coffee Quality:

The NBC has been a catalyst for improving coffee quality across India. Baristas who participate in the championship undergo rigorous training and sharpen their skills, resulting in a higher standard of coffee served to consumers.

 

2. Promoting Specialty Coffee:

Specialty coffee, with its unique flavors and meticulous preparation, has gained prominence in India largely due to the efforts of NBC. The competition has encouraged coffee professionals to explore diverse coffee beans and brewing methods, thus expanding the specialty coffee market.

 

3. Encouraging Sustainability:

The NBC has consistently emphasized sustainable practices in coffee cultivation and production. By promoting responsible sourcing, ethical practices, and environmentally friendly initiatives, it has contributed to a more sustainable coffee industry in India.

 

4. Fostering a Coffee Community:

The championship has brought together coffee enthusiasts, professionals, and businesses, fostering a sense of community and collaboration. It has provided a platform for networking, knowledge sharing, and the exchange of ideas, resulting in a stronger coffee ecosystem.

 

5. Inspiring the Next Generation:

The NBC has become a source of inspiration for aspiring baristas and coffee enthusiasts. It has motivated individuals to pursue careers in coffee, driving talent and innovation in the industry.

 

6. Customer Awareness:

Through NBC, customers have gained a deeper understanding and appreciation of coffee. The championship has educated consumers about the complexities of coffee, from bean to cup, leading to a more discerning and informed coffee culture.

The National Barista Championship, with its unwavering commitment to excellence, innovation, and community-building, continues to be a driving force in shaping the future of the Indian coffee industry. As it embarks on its journey towards future championships, NBC remains dedicated to elevating the coffee experience and celebrating the passion of coffee professionals.

 

Looking Forward:

After the successful conclusion of the 22nd National Barista Championship, Delhi prelims held on 28th & 29th August, the National Barista Championship is set for the finals at the 5th World Coffee Conference 2023

The competition was nothing short of fierce, as participants were evaluated by a panel of esteemed judges comprising technical experts, accredited Q Graders, and the distinguished head judge, Mr. R Srikanth Rao, Vice President of the United Coffee Association of India. Their discerning palates and expert evaluations ensured that the highest standards of quality and innovation were maintained throughout the championship. In the culmination of the 22nd National Barista Championship, eight outstanding winners have emerged, earning the honor to represent their craft in the forthcoming finals to be held in Bangalore at the World Coffee Conference. Their dedication and artistry stand as a testament to the thriving coffee landscape in India.

The final competition which will be held over 4 days – the 23rd to the 27th of Sept. This includes the preliminaries, which will happen on the 23rd  -24th, and the 26th will be the semi-finals, and it concludes on the 27th with the finals.

On the success of Delhi Prelims, Mr. Vikram Khurana, CEO of KAAPI Solutions, said, "We extend our heartfelt gratitude to all participants, judges, partners, and attendees who made this event an extraordinary success. The 22nd National Barista Championship marks a pivotal moment in the journey of coffee in India, and we eagerly anticipate the continued growth and innovation that this remarkable community will bring to the industry. Being a barista is the second most admired job in places like Europe, and these events serve as great motivation for Indian baristas to showcase their skills and talent under one roof. Our baristas serve as true representatives of specialty coffee by delivering a great cup of coffee to the audience and adding value to the cup, which fosters customer loyalty to the brand."

"Celebrating the success of the National Barista Championship Delhi prelims, Mr. DM Purnesh, President of the Specialty Coffee Association of India, remarked, 'It was a great experience to witness such passionate baristas coming in from Delhi and participating, especially noting the growing trend of women pursuing careers as baristas. We are overjoyed to support and honor the best baristas and wish them good luck for the main NBC event.” 

About KAAPI Solutions:

KAAPI Solutions is one of India’s leading suppliers of imported coffee machines. The company has grown to become a market leader within the industry. Beyond having the best network of coffee machines across the globe, KAAPI Solutions is also the exclusive partner for Astoria, a brand for premium coffee machines in India. Tempesta by Storm Barista Attitude, part of Astoria, is also known to sponsor the World Barista Championship between 2022 and 2025. Their services go beyond supplying the finest coffee machines across the globe. Apart from this, they also provide state-of-the-art espresso equipment and conduct award-winning barista trainings. KAAPI Solutions has a 360-degree approach towards Consultation, Service, Training, and Education. They believe in providing comprehensive assistance to help one’s business thrive.

About the Specialty Coffee Association of India (SCAI):

SCAI is a non-profit organization of like-minded and passionate coffee lovers with the sole intention of spreading the specialty coffee culture in India and showcasing the specialty coffees available in India. The objective of SCAI is to learn and share all about coffee from all countries to improve in all possible aspects from farm to cup. SCAI is also actively involved in organizing seminars and events related to the world of specialty coffees and the betterment of coffee culture in India.

This article is part of a featured content programme.
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Published 21 September 2023, 11:32 IST

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