<p>The fabric, ‘Excel Denims’, would be manufactured at Arvind Group’s production facility in Ahmedabad, which has a capacity of 120 million metres of fabric per annum.<br /><br />While Birla Cellulose would be involved in the R&D to create the fibre made of super refined wood pulp, Arvind would be manufacturing the fabric and selling them both in the domestic and international markets. <br /><br />The new fabric has qualities like superior strength, lustre, bounce, softness and comfort, the company said.</p>
<p>The fabric, ‘Excel Denims’, would be manufactured at Arvind Group’s production facility in Ahmedabad, which has a capacity of 120 million metres of fabric per annum.<br /><br />While Birla Cellulose would be involved in the R&D to create the fibre made of super refined wood pulp, Arvind would be manufacturing the fabric and selling them both in the domestic and international markets. <br /><br />The new fabric has qualities like superior strength, lustre, bounce, softness and comfort, the company said.</p>