<p>Facebook Inc said on Monday that it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.</p>.<p>In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.</p>.<p>Additionally, the social media giant said that it will have its own version of the reels feature on the main app.</p>.<p><strong>Read: <a href="https://www.deccanherald.com/video/business/technology/instagram-launches-new-live-room-feature-allowing-four-people-go-live-at-once-957226.html">Instagram launches new Live Room feature allowing four people go live at once</a></strong></p>.<p>"In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters.</p>.<p>Instagram's reels feature is the company's version of ByteDance's TikTok wherein users can record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.</p>.<p>It was launched close on the heels of TikTok's ban in India in June last year after the Chinese app created a craze among Indian users for short videos.</p>.<p>The success of TikTok has prompted many social media companies to add short-video services to their platforms, with Snap Inc's Snapchat rolling out 'Spotlight' last November.</p>
<p>Facebook Inc said on Monday that it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.</p>.<p>In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.</p>.<p>Additionally, the social media giant said that it will have its own version of the reels feature on the main app.</p>.<p><strong>Read: <a href="https://www.deccanherald.com/video/business/technology/instagram-launches-new-live-room-feature-allowing-four-people-go-live-at-once-957226.html">Instagram launches new Live Room feature allowing four people go live at once</a></strong></p>.<p>"In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters.</p>.<p>Instagram's reels feature is the company's version of ByteDance's TikTok wherein users can record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.</p>.<p>It was launched close on the heels of TikTok's ban in India in June last year after the Chinese app created a craze among Indian users for short videos.</p>.<p>The success of TikTok has prompted many social media companies to add short-video services to their platforms, with Snap Inc's Snapchat rolling out 'Spotlight' last November.</p>