<p>Media firm TV18 Broadcast Ltd and Cable News Network, Inc (CNN) will end their partnership at the end of their 10-year-old brand licensing agreement in January next year.<br /><br /></p>.<p>In a filing to the BSE, TV18 Broadcast, which operates English news channel CNN-IBN, said the company and CNN "will be successfully concluding their ten-year brand licensing and news services arrangement for use of the CNN brand and CNN news content in January 2016".<br /><br />"The parties have decided not to renew the arrangement," it said.<br /><br />In 2005, Global Broadcast News (GBN), a TV18 group company, had signed a branding agreement with CNN Turner International leading to the launch of English news channel CNN-IBN in India.<br /><br />Later on, GBN became IBN18 Broadcast Ltd, which in turn became TV18 Broadcast Ltd.<br />Last year, in the biggest ever deal in the Indian media sector, Mukesh Ambani-led Reliance Industries Ltd (RIL) acquired control in Network 18 Media & Investments Ltd, including its subsidiary TV18 Broadcast Ltd, for Rs 4,000 crore through Independent Media Trust (IMT).<br /><br />TV18 Broadcast Ltd shares were trading at Rs 35.60 per scrip in the afternoon trade, down 5.32 per cent from the previous close on the BSE. </p>
<p>Media firm TV18 Broadcast Ltd and Cable News Network, Inc (CNN) will end their partnership at the end of their 10-year-old brand licensing agreement in January next year.<br /><br /></p>.<p>In a filing to the BSE, TV18 Broadcast, which operates English news channel CNN-IBN, said the company and CNN "will be successfully concluding their ten-year brand licensing and news services arrangement for use of the CNN brand and CNN news content in January 2016".<br /><br />"The parties have decided not to renew the arrangement," it said.<br /><br />In 2005, Global Broadcast News (GBN), a TV18 group company, had signed a branding agreement with CNN Turner International leading to the launch of English news channel CNN-IBN in India.<br /><br />Later on, GBN became IBN18 Broadcast Ltd, which in turn became TV18 Broadcast Ltd.<br />Last year, in the biggest ever deal in the Indian media sector, Mukesh Ambani-led Reliance Industries Ltd (RIL) acquired control in Network 18 Media & Investments Ltd, including its subsidiary TV18 Broadcast Ltd, for Rs 4,000 crore through Independent Media Trust (IMT).<br /><br />TV18 Broadcast Ltd shares were trading at Rs 35.60 per scrip in the afternoon trade, down 5.32 per cent from the previous close on the BSE. </p>