<p>Bengaluru: Indigo parent company InterGlobe and hospitality group Accor began a new partnership for a loyalty programme, the companies said in a press note on Wednesday.</p><p>Both IndiGo and Accor offer their loyalty programmes to their customers. They have now agreed to develop a strategic collaboration through their loyalty programmes, the companies said. The collaboration would enable them to partner on initiatives such as rewards points sharing and co-branded loyalty.</p><p>Their objective is to create India’s fastest-growing hospitality business with a network target of 300 hotels under Accor’s brands by 2030.</p>.IndiGo staffer dies after cab crashes into stationary bus on airport road.<p>Under the partnership Accor and InterGlobe would also bring together their currently owned assets to form one platform, via which Accor would grow all its brands in India.</p><p>Furthermore, Accor and InterGlobe will jointly invest in budget hotel platform Treebo, becoming the largest shareholder in the firm. Treebo will develop the Ibis and Mercure brands in India through a master license agreement.</p><p>India’s hotel industry remains highly fragmented, presenting a major opportunity for organised, said the companies in the note.</p>
<p>Bengaluru: Indigo parent company InterGlobe and hospitality group Accor began a new partnership for a loyalty programme, the companies said in a press note on Wednesday.</p><p>Both IndiGo and Accor offer their loyalty programmes to their customers. They have now agreed to develop a strategic collaboration through their loyalty programmes, the companies said. The collaboration would enable them to partner on initiatives such as rewards points sharing and co-branded loyalty.</p><p>Their objective is to create India’s fastest-growing hospitality business with a network target of 300 hotels under Accor’s brands by 2030.</p>.IndiGo staffer dies after cab crashes into stationary bus on airport road.<p>Under the partnership Accor and InterGlobe would also bring together their currently owned assets to form one platform, via which Accor would grow all its brands in India.</p><p>Furthermore, Accor and InterGlobe will jointly invest in budget hotel platform Treebo, becoming the largest shareholder in the firm. Treebo will develop the Ibis and Mercure brands in India through a master license agreement.</p><p>India’s hotel industry remains highly fragmented, presenting a major opportunity for organised, said the companies in the note.</p>
