Kurlon Enterprises, the country’s leading mattress and furniture company, plans to open close to 50 Kurlon ‘Home Komforts’ stores in the next two years, a top executive said.
Talking to Deccan Herald, Kurlon Enterprise Executive VP Ravi Sahgal said, “Kurlon Enterprise is an organisation with a legacy of more than 50 years. We have been pioneers in the area of mattresses and bedding accessories like pillow, cushions, and mattress protectors. We are now getting into living room and bedroom furniture like wardrobe, beds, and sofas. We have a whole range of sofas, starting from mid range to extremely high luxurious Italian designs called the Cesare collection. The sofa cost ranges from Rs 40,000 to Rs 1,75,000. We have opened our first flagship store Home Komforts in Jayanagar, Bengaluru, which will showcase the luxury and lifestyle range of products for bedroom and living room. We are looking at close to 50 Kurlon Home Komfort stores in the next two years.”
On investments, Sahgal said, “The investment into our furniture factory will be close to Rs 100 crore. We are also associated with Italian designers and Italian sofa manufacturers who have helped us with the designs. We are targeting revenues of Rs 25 lakh per month from each of our Home Komfort stores.”
Sahgal claimed, “We have one Kurlon product sold less than every 30 seconds. Our plans include opening more than 500 franchisee stores all over India in the next two years. We already have a presence of more than 10,000 Kurlon dealers and 73 offices across the country. We are looking at setting up close to 50 Kurlon Home Komfort stores in the coming years.”
When asked about eCommerce plans, “We also have an eCommerce strategy wherein we have tie-ups with Flipkart, Snapdeal, etc. We are in talks with many more players. We are currently taking our baby steps, as in our category home delivery is a huge challenge as far as logistics are concerned. We are also reviewing selling through our website,” he said.