<p>"We will go ahead and invest $5 million to develop the service centre and brand building in Nigeria. This investment will also benefit our operations in Ghana, as it sources a lot of content from Nigeria," Sunil Raina, chief marketing officer of Lava International, told IANS. <br />According to Raina, the company's phones have been very well received in the African country. <br /><br />"Consumer wants in India and these markets are very similar and we are focusing on providing products which have long battery life with standard features," he said.<br />The company said that it will tweak a couple of features like language options from English-to-French for luring more customers.<br /><br />Raina added that Lava is targeting 10 percent of handset market share in the African country where it started offering mobile phones some four months ago.<br /><br />"It's a 20 lakh to 25 lakh per month market... we are targeting nearly 10 percent of the total market share in the coming quarter," he said.</p>
<p>"We will go ahead and invest $5 million to develop the service centre and brand building in Nigeria. This investment will also benefit our operations in Ghana, as it sources a lot of content from Nigeria," Sunil Raina, chief marketing officer of Lava International, told IANS. <br />According to Raina, the company's phones have been very well received in the African country. <br /><br />"Consumer wants in India and these markets are very similar and we are focusing on providing products which have long battery life with standard features," he said.<br />The company said that it will tweak a couple of features like language options from English-to-French for luring more customers.<br /><br />Raina added that Lava is targeting 10 percent of handset market share in the African country where it started offering mobile phones some four months ago.<br /><br />"It's a 20 lakh to 25 lakh per month market... we are targeting nearly 10 percent of the total market share in the coming quarter," he said.</p>