Cognizant acquires Advanced Technology Group

IT services major Cognizant on Tuesday announced the acquisition of Advanced Technology Group (ATG), a privately-held provider of customer and revenue management consulting and implementation services focused on the Salesforce Platform.

Kansas-based ATG, founded in 2000, is a leader in helping companies effectively plan, implement, and optimise automated cloud-based quote-to-cash (Q2C) business processes and technologies.

The transaction is expected to close in the fourth quarter of 2018 subject to customary reviews. ATG’s clients include major financial services, healthcare, communications and technology organizations ranging from well-funded startups to fast growing mid-market and large global enterprises.

ATG will become part of Cognizant’s Enterprise Application Services practice, which has among one of the largest number of Salesforce-trained experts in the world.

Cognizant Enterprise Application Services Global Delivery Head Rajesh Balaji said managing quote-to-cash effectively is a key part of a successful digital business model, providing a solid foundation for accelerating revenue growth, to rapidly introduce new products, and implement dynamic digital marketing strategies.

“Cognizant has broad expertise helping clients around the world design, implement and manage their digital business strategies on the Salesforce platform. ATG’s deep Q2C domain expertise and extensive Salesforce CPQ and Billing implementation offerings strengthen Cognizant’s cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings," he said.

ATG Chief Executive Officer Michael Walsh said ATG’s advisory led approach coupled with the company's methodology, tools and best practices have been carefully refined to generate positive outcomes for hundreds of clients over the past 18 years.

"By joining forces with Cognizant, we are better able to expand our capabilities to help global clients be more responsive to market changes and succeed with digital monetisation ecosystems encompassing people, processes and technology," he said.

ATG has delivery centers in Kansas, Missouri, Ohio and Montana, with the largest team of specialised configure, price, quote (CPQ), contract lifecycle management (CLM), and billing practitioners for multiple technology platforms anywhere.